The Alternative to Firing Your Clients: Better Screening

Tweet In my earlier post Firing Customers: Why and How,  I referenced Collapse of Distinction: Stand Out and Move Up While Your Competition Fails. This is a book by Scott McKain and although I haven’t read it yet, he has published an informative article on MarketingProfs.com: Why You Should Fire (Some of) Your Customers.  Herein, he recommends who […]

What We Can Learn From Rockstars

Tweet Rockstars have magnetism and devoted fans – both good things for small businesses. Here’s my brief rundown of what we can learn from them: 1. It’s all about the show. Whatever’s going on behind the scenes doesn’t matter when we hit the stage. 2. Sometimes the lead singer and guitarist must pull the weight […]

Someone Has to Be the CMO

Tweet Many small businesses or even mid-to-large-sized businesses with geographic dispersion have marketing people in-house or at least marketing-minded employees, whether at the top or within the company’s ranks.  But oftentimes, there’s not a dedicated, experienced resource at the C-level.  The lack of a Chief Marketing Officer (CMO) or equivalent leadership role often results in a […]

Evaluating a Marketing Person: Criterion #1

Tweet Criterion # 1: Sufficient Experience . . . As Evidenced by LinkedIn (or other professional online network) Background: I get asked sometimes by friends (even those who have made hiring mistakes in the past) about how they can “screen” an independent contractor or small marketing agency based on its leadership and what to look for.  […]

Getting Fierce About Time Management

Tweet While I strongly believe in investing in professional relationships, I realize I cannot have coffee or lunch with everyone who suggests it.  While I understand the importance of networking, there’s no way I can attend all of the networking events where my target market (small businesses) hangs out.   I guess I’m not too different from any other small business […]