Someone Has to Be the CMO

Tweet Many small businesses or even mid-to-large-sized businesses with geographic dispersion have marketing people in-house or at least marketing-minded employees, whether at the top or within the company’s ranks.  But oftentimes, there’s not a dedicated, experienced resource at the C-level.  The lack of a Chief Marketing Officer (CMO) or equivalent leadership role often results in a […]

Is Optimism a Requirement for Entrepreneurship?

Tweet A while ago I saw a quote someone re-tweeted from Michael E. Gerber, the author of The E-Myth and Founder of Club E:  “The entrepreneur sees opportunities everywhere we [sic] look, while many people see only problems everywhere they look.”  This statement made me wonder: Is seeing opportunities (aka optimism) vs. problems (aka pessimism) a requirement […]

How to Prevent Bad Marketing Decisions as a Small Business Owner

Tweet Small business owners sometimes buy print/radio advertising, social media, and other tactical marketing solutions based on the recommendations of a sales representative for those services. Because they haven’t been able to look at all available solutions and make informed decisions (without sales pressure), the owner can incur unnecessary costs, create more work, and achieve little […]