Businesses of all sizes as well as nonprofits and associations can benefit from a marketing strategy, strategic plan, or strategic planning assistance. You’ve come to the right place if you need help to:
- Identify or refine your marketing objectives
- Respond to changes in the industry
- Challenge existing competition
- Enter a new market
- Expand service offerings
- Communicate value to prospects
- Support sales efforts
- Establish the brand or rebrand your company/product/organization
Marketing strategy projects may include:
- SWOT Analysis
- Detailed Competitive Analysis
- Positioning Statement
- Value Propositions/ISPs
- Industry Definition & Scope
- Mission & Vision Statements
- Values Development
- Target Market Studies
- Customer Segmentation
- Messaging
- Product Roadmap
- Product Line Expansion/Service Diversification
- Other Product Development efforts, such as requirements gathering or user story development (software/SAAS)
Market research is used to support outcomes to the extent that budget allows.
The 50 Questions: A Starting Place
We’ve developed a questionnaire called The 50 Questions to help small or micro-business owners to look at their companies holistically, in order to best determine their strategic planning needs by assessing their current positioning. Getting it all on our paper helps to formalize your intentions and identify areas that will need your attention. After completion of this assessment tool, you will be on your way to mapping your planning target areas (such as advertising, public relations, product development, internet marketing, etc.) and writing a marketing plan that works for your small business.
To begin planning for your strategy project, download the 50 Questions.
