StartUp Connect Summary, Part 2

Tweet (This is a continuation from Part 1.) I only attended the Saas/e-commerce breakouts since tech marketing is more my thing.  Here are my rough and random notes, with commentary. Brad Jannenga of WebPT and Bob La Loggia of Appointment-Plus had an amusing session addressing life as an entrepreneur.  No slide deck, just a background […]

StartUp Connect AZ Summary, Part 1

Tweet Yesterday’s first StartupConnect AZ conference brought together Arizona experts and entrepreneurs alike to talk about our city and state ecosystem with respect to STEM; provide insight from experts in investing and VC, education, incubation and co-working; and address topics such as Women in Entrepreneurship and models of success like London’s Tech City. Instead of a long […]

Marketing Soapbox: Nonprofits Need to Segment

Tweet Nonprofits need segmentation strategies. One of the biggest problems I see as a donor is when I receive mailings and other costly marketing materials (such as gala invites) when I have only donated a small amount to a particular charity. Nonprofit organizations need to understand their markets (i.e., target donor personae) and design communications […]

Meta-Blogging: 21 Unwritten Marketing-Related Blog Posts

Tweet I should be blogging more frequently, I admit. Really, lack of time shouldn’t be an excuse for any of us. Mostly, I think there’s so much that needs to be said to the SMB market about marketing.  That realization led me to this post,  which is actually a list of blog post topics I’d like to […]

Someone Has to Be the CMO

Tweet Many small businesses or even mid-to-large-sized businesses with geographic dispersion have marketing people in-house or at least marketing-minded employees, whether at the top or within the company’s ranks.  But oftentimes, there’s not a dedicated, experienced resource at the C-level.  The lack of a Chief Marketing Officer (CMO) or equivalent leadership role often results in a […]