What We Can Learn From Rockstars

Tweet Rockstars have magnetism and devoted fans – both good things for small businesses. Here’s my brief rundown of what we can learn from them: 1. It’s all about the show. Whatever’s going on behind the scenes doesn’t matter when we hit the stage. 2. Sometimes the lead singer and guitarist must pull the weight […]

Someone Has to Be the CMO

Tweet Many small businesses or even mid-to-large-sized businesses with geographic dispersion have marketing people in-house or at least marketing-minded employees, whether at the top or within the company’s ranks.  But oftentimes, there’s not a dedicated, experienced resource at the C-level.  The lack of a Chief Marketing Officer (CMO) or equivalent leadership role often results in a […]

How to Prevent Bad Marketing Decisions as a Small Business Owner

Tweet Small business owners sometimes buy print/radio advertising, social media, and other tactical marketing solutions based on the recommendations of a sales representative for those services. Because they haven’t been able to look at all available solutions and make informed decisions (without sales pressure), the owner can incur unnecessary costs, create more work, and achieve little […]

BPM Research, Small Business, and a Forrester Survey

Tweet Although my clients typically aren’t banging the door down for process change and oftentimes are focused on more tactical marketing projects, I’m always trying to (re-)focus on the business of doing business.  This means building repeatable processes and tools to support them to lessen the workload and prevent waste.  I suspect that many small business […]

How to Improve Your Small Business Website

Tweet Most micro and small businesses started a company website at launch in order to establish a brand identity, build credibility with potential buyers, cross temporal communication barriers, create another opportunity for lead generation or customer education, or even conduct online sales. However, as the company has grown and more information has been added, the […]