The Alternative to Firing Your Clients: Better Screening

Tweet In my earlier post Firing Customers: Why and How,  I referenced Collapse of Distinction: Stand Out and Move Up While Your Competition Fails. This is a book by Scott McKain and although I haven’t read it yet, he has published an informative article on MarketingProfs.com: Why You Should Fire (Some of) Your Customers.  Herein, he recommends who […]

Q2 2014 Challenge

Tweet Small business owners, entrepreneurs, intrapreneurs, and marketers alike need inspiration sometimes when it comes to growing their companies.  One growth strategy is product line extension, with the understanding that “product” can be broadly defined. Your challenge for the coming quarter is to consider how you might expand and extend what you are doing in […]

January 2014 Office Hours

Tweet Happy almost 2014! We’re planning ahead and excited to announce Open Office Hours for January. Here are the details: Date: January 24, 2014 Time: 10 a.m.-Noon Place: Urban Beans, 3508 N 7th St #100, Phoenix, AZ 85014 [map] The purpose is to connect with authentic small and microbusiness professionals in a casual environment, uncover […]

Start with a Goal

Tweet It sounds so simple. And it’s a message that’s so pervasive. Yet putting goal-setting into action can range from being an exercise that begins with positive momentum but becomes difficult to maintain to virtually non-existent due to day-to-day demands.  Nevermind full-on strategic planning, which can be too daunting, misguided, or cumbersome for some business […]

Marketing Soapbox: Nonprofits Need to Segment

Tweet Nonprofits need segmentation strategies. One of the biggest problems I see as a donor is when I receive mailings and other costly marketing materials (such as gala invites) when I have only donated a small amount to a particular charity. Nonprofit organizations need to understand their markets (i.e., target donor personae) and design communications […]