How to Create Content Out of Thin Air

Tweet Have you been bombarded with “Content Is King” and similar messages (especially over the last two years) but left wondering how you are going to create content out of thin air?  If you have asked, “Where do I begin?,” this article is for you.  Here are four potential drivers for your content marketing and […]

The Alternative to Firing Your Clients: Better Screening

Tweet In my earlier post Firing Customers: Why and How,  I referenced Collapse of Distinction: Stand Out and Move Up While Your Competition Fails. This is a book by Scott McKain and although I haven’t read it yet, he has published an informative article on MarketingProfs.com: Why You Should Fire (Some of) Your Customers.  Herein, he recommends who […]

What We Can Learn From Rockstars

Tweet Rockstars have magnetism and devoted fans – both good things for small businesses. Here’s my brief rundown of what we can learn from them: 1. It’s all about the show. Whatever’s going on behind the scenes doesn’t matter when we hit the stage. 2. Sometimes the lead singer and guitarist must pull the weight […]

Evaluating a Marketing Person: Criterion #1

Tweet Criterion # 1: Sufficient Experience . . . As Evidenced by LinkedIn (or other professional online network) Background: I get asked sometimes by friends (even those who have made hiring mistakes in the past) about how they can “screen” an independent contractor or small marketing agency based on its leadership and what to look for.  […]

Anti-Social-Media Case #4: Quick Sales Fix

Tweet There are just some cases where a small business owner or entrepreneur should not rely on social media as an answer. Especially solely. This is one of them. Reason # 4:  The Need to Increase Sales Quickly Social media efforts create awareness, as a form of word-of-mouth, which can drive sales over time.  The key is […]