I should be blogging more frequently, I admit. Really, lack of time shouldn’t be an excuse for any of us. Mostly, I think there’s so much that needs to be said to the SMB market about marketing. That realization led me to this post, which is actually a list of blog post topics I’d like to write [...]
Many small businesses or even mid-to-large-sized businesses with geographic dispersion have marketing people in-house or at least marketing-minded employees, whether at the top or within the company’s ranks. But oftentimes, there’s not a dedicated, experienced resource at the C-level. The lack of a Chief Marketing Officer (CMO) or equivalent leadership role often results in a task-based [...]
Need a little help finding local coffee houses or coffee shops to support? Here’s a map of Phoenix metro (including mostly East Phoenix, Central Phoenix, Tempe, Scottsdale, and Chandler with some North Phoenix and North Scottsdale coffee places too): View Locally Owned Coffee Houses in a larger map Note: I mainly travel these areas so don’t [...]
I should be blogging more frequently, I admit. Really, lack of time shouldn’t be an excuse for any of us. Mostly, I think there’s so much that needs to be said to the SMB market about marketing. That realization led me to this post, which is actually a list of blog post topics I’d like to write [...]
I should be blogging more frequently, I admit. Really, lack of time shouldn’t be an excuse for any of us. Mostly, I think there’s so much that needs to be said to the SMB market about marketing. That realization led me to this post, which is actually a list of blog post topics I’d like to write [...]
Criterion # 1: Sufficient Experience . . . As Evidenced by LinkedIn (or other professional online network) Background: I get asked sometimes by friends (even those who have made hiring mistakes in the past) about how they can “screen” an independent contractor or small marketing agency based on its leadership and what to look for. This [...]
Featured Posts
Someone Has to Be the CMO
Many small businesses or even mid-to-large-sized businesses with geographic dispersion have marketing people in-house or at least marketing-minded employees, whether at the top or within the company’s ranks. But oftentimes, there’s not a dedicated, experienced resource at the C-level. The lack of a Chief Marketing Officer (CMO) or equivalent leadership role often results in a task-based [...]
How Big Banks Are Blowing It
During the Q&A session of Gary Vaynerchuk’s talk last night, one guy brought up his annoyance with the bank tellers (at Wells Fargo) asking him questions about himself and making small talk. I forget the exact question but Gary’s response was that this is an annoying experience because it isn’t authentic. They want a piece [...]
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