January 2014 Office Hours

Tweet Happy almost 2014! We’re planning ahead and excited to announce Open Office Hours for January. Here are the details: Date: January 24, 2014 Time: 10 a.m.-Noon Place: Urban Beans, 3508 N 7th St #100, Phoenix, AZ 85014 [map] The purpose is to connect with authentic small and microbusiness professionals in a casual environment, uncover […]

StartUp Connect Summary, Part 2

Tweet (This is a continuation from Part 1.) I only attended the Saas/e-commerce breakouts since tech marketing is more my thing.  Here are my rough and random notes, with commentary. Brad Jannenga of WebPT and Bob La Loggia of Appointment-Plus had an amusing session addressing life as an entrepreneur.  No slide deck, just a background […]

StartUp Connect AZ Summary, Part 1

Tweet Yesterday’s first StartupConnect AZ conference brought together Arizona experts and entrepreneurs alike to talk about our city and state ecosystem with respect to STEM; provide insight from experts in investing and VC, education, incubation and co-working; and address topics such as Women in Entrepreneurship and models of success like London’s Tech City. Instead of a long […]

Start with a Goal

Tweet It sounds so simple. And it’s a message that’s so pervasive. Yet putting goal-setting into action can range from being an exercise that begins with positive momentum but becomes difficult to maintain to virtually non-existent due to day-to-day demands.  Nevermind full-on strategic planning, which can be too daunting, misguided, or cumbersome for some business […]

Marketing Soapbox: Nonprofits Need to Segment

Tweet Nonprofits need segmentation strategies. One of the biggest problems I see as a donor is when I receive mailings and other costly marketing materials (such as gala invites) when I have only donated a small amount to a particular charity. Nonprofit organizations need to understand their markets (i.e., target donor personae) and design communications […]