Marketing Soapbox: Nonprofits Need to Segment

Tweet Nonprofits need segmentation strategies. One of the biggest problems I see as a donor is when I receive mailings and other costly marketing materials (such as gala invites) when I have only donated a small amount to a particular charity. Nonprofit organizations need to understand their markets (i.e., target donor personae) and design communications […]

What We Can Learn From Rockstars

Tweet Rockstars have magnetism and devoted fans – both good things for small businesses. Here’s my brief rundown of what we can learn from them: 1. It’s all about the show. Whatever’s going on behind the scenes doesn’t matter when we hit the stage. 2. Sometimes the lead singer and guitarist must pull the weight […]