Someone Has to Be the CMO

Tweet Many small businesses or even mid-to-large-sized businesses with geographic dispersion have marketing people in-house or at least marketing-minded employees, whether at the top or within the company’s ranks.¬† But oftentimes, there’s not a dedicated, experienced¬†resource at the C-level.¬† The lack of a Chief Marketing Officer (CMO) or equivalent leadership role often results in a […]