Anti-Social-Media Case #4: Quick Sales Fix

There are just some cases where a small business owner or entrepreneur should not rely on social media as an answer. Especially solely. This is one of them.

Reason # 4:  The Need to Increase Sales Quickly

Social media efforts create awareness, as a form of word-of-mouth, which can drive sales over time.  The key is that there is no guarantee of a shorter sales cycle or a deluge of transactions as a result of singular social media efforts.  When combined with other marketing efforts that have been carefully orchestrated, however, short-term sales can be improved.  Overall, when there is an immediate need to increase sales, small business owners should not turn to using Facebook or Twitter more often as a solution.  Deeper evaluative skills and more strategy development are required to fix sluggish sales.

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