Bonjour!

Welcome to Tracy Diziere & Associates’ casual side.  This microsite is a pretty simple (note the basic black & white) intro to who we are (who I am) and how we help small businesses. 

If you’re looking for something more formal, check out the official website. Wanna chat? Twitter’s the place.  You can also check the creds on LinkedIn or sign up for our quarterly newsletter.  But enough about me . . .

Let’s Focus on You

You are probably here for a reason. So let’s not waste your valuable time. Which of the following statements (if any) best describes YOU?

1. “I’m a small business owner, in-house marketing professional, or agency creative director/account exec with an immediate marketing or PR need that’s known, tangible, and specific. And I have a budget.”  (Yep, that’s me!)

2. “I need a marketing strategy, a strategic plan, or strategic planning assistance. Funds are available to invest in such an initiative.”  (I concur.)

3.” I don’t know what I need but I know what my business challenges, objectives, and expectations are. I know getting professional marketing assistance has its price.”  (That sounds right so far.)

4.” I may need any or all of the above but I am not willing or able to spend any money to get it.”  (Um, yeah.)

Don’t fit any of those?  Good for you!  What’s your story?  

Here’s a partial list of what we can do to get your brain cells activated:

• Identify and Make the Most of Your Marketing Assets:
  • Conduct a SWOT analysis
  • Create/maintain a strong brand
  • Get recognized for your strengths
  • Protect your assets from fierce competition
  • Find out what the customers really want and deliver
• Plan for Growth:
  • Plot future expansion possibilities
  • Structure your organizational processes to handle growth
  • Create an environment that welcomes change
  • Make your product/service essential and accessible
• Create Awareness and Develop a Customer Base:
  • Develop ad campaigns that really take off
  • Sell with your printed materials
  • Use the web and social media in ways that make sense for your business
  • Define a company culture that supports your customers
• Drive Sales:
  • Identify viable and ideal target opportunities
  • Identify and avoid non-sales-related activities
  • Develop a manageable process–or put structure around your existing one
  • Develop presentations and communications that will matter to your customers
  • Track what you’re doing, find the trends, and repeat your success
• Reduce the Complexity of Vendor/Partner/Employee Selection:
  • Identify your outsourcing needs and desired outcomes
  • Develop hiring plans
  • Find the people who can make a difference
  • Systematically evaluate vendors for a decision you can feel good about
• Provide Relief for Busy Entrepreneurs, Small Business Owners, In-house Marketing Professionals, and Agencies:
  • Write the newsletters, brochures, memos, etc.
  • Brainstorm solutions to your most pressing issues
  • Project management and art direction
  • Handle “the little things” that mean a lot